Foot traffic6/13/2023 ![]() Learn more about leasing a retail space with our article, How to Find & Lease a Retail Space. These featured options highlight three-foot traffic measurement tactics: DaaS, artificial intelligence (AI), and point of sales (POS). This list is only the tip of the iceberg of solutions that might best suit your needs as a business owner. To better understand your customer base and the efficacy of your store’s products and overall customer experience, you will also want to measure and analyze your in-store foot traffic.īelow are a few systems small businesses can use to measure and analyze the shoppers in their retail locations. GravyAnalytics (pricing not listed, contact for a consultation): GravyAnalytics and some of its competitors use Data-as-a-Service (DaaS), which lifts the curtain on staggeringly detailed data points on foot traffic patterns, consumer personas, behaviors and purchases, and visitation frequency.LocationOne (free): Using the free “Property Search” tool, you can not only access available commercial properties but download reports outlining everything from foot traffic in the immediate area to category spending within a multi-mile radius.AreaVibes (free): This beautifully designed site doesn’t give foot traffic counts, but it does provide other valuable geographic lifestyle and demographic data for free, including insights into community population, amenities, and walkability.Placer.ai (free): This free tool gives foot traffic counts and other limited data for any existing business, venue, shopping mall, or casino.Some high-tech offices even have property, demographic, and foot traffic data published on their websites for commercial districts. Your location may have one or the other resource or both. ![]() ![]() Community Development Corporations (nonprofit), and Economic Development Departments (government): Take advantage of your tax dollars by looking into location data at a Community Development Corporation or Economic Development Department in your town or city.Some free tools are a great place to start, but you can choose to invest in some eerily specific information on your target area, customer, and foot traffic. ![]()
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